Content strategy for a new automotive site
Problem: Lack of Content for the New Website
A new automotive website needed a comprehensive content strategy to drive traffic and generate affiliate commissions. The challenge was to identify hundreds of article ideas across various automotive verticals and develop a clear plan for writing and publishing them.
Solution: Targeted Keywords and a Strategic Content Plan
- Keyword Research: I utilized multiple keyword research tools to uncover thousands of potential keywords competitors were ranking for. These keywords were then organized into pillars and topics.
- Keyword Prioritization: For each pillar, I differentiated between easy-to-rank keywords and more challenging ones. This allowed us to target low-hanging fruit for quick wins while planning for long-term growth with competitive keywords.
- Content Monetization: Identified relevant affiliate programs for each pillar, ensuring the site could effectively monetize its content.
- Actionable Plan: With no budget for a large content team, I developed a step-by-step plan outlining the order in which articles should be written. This plan prioritized easy keywords to achieve early results and included high-income keywords to target as the site's authority grew.
- Trello Integration: To streamline the workflow, I integrated the entire keyword and content plan into the client's Trello dashboard, making it easy for them to manage and track progress.
Results: Early Wins and Long-Term Strategy
The tailored content strategy enabled the client to achieve quick traffic gains and set the foundation for sustainable growth. By focusing on easy keywords initially, the site saw early success, while the inclusion of high-value keywords positioned it for future profitability. The seamless integration with Trello ensured efficient project management and execution.
