Technical SEO for Optimal Site Performance

Problem: Improving Technical SEO to Boost Search Engine Visibility

A client needed a comprehensive technical SEO overhaul to enhance their website’s visibility and ​performance. The goal was to address various aspects of technical SEO, including ensuring a ​valid robots.txt file, implementing structured data, optimizing meta tags and page titles, ​ensuring pages were indexable, managing external URLs, and optimizing images.

What I Delivered: Thorough Technical SEO Audit & Implementation

Validating robots.txt

  • Audit and Update: Conducted an audit of the existing robots.txt file to ensure it correctly ​allowed search engines to index important pages and disallowed sensitive or irrelevant ​content.
  • Implementation: Updated the robots.txt file to ensure proper indexing and crawling of the ​website by search engines.

Implementing Structured Data

  • Schema Markup: Added structured data (schema markup) to key pages, including articles, ​products, and events. This helped search engines understand the content better and ​improved the chances of rich snippets appearing in search results.

Optimizing Meta Tags and Page Titles

  • Meta Tags: Reviewed and optimized meta descriptions and keywords for all pages to ensure ​they were relevant, compelling, and included target keywords.
  • Page Titles: Updated page titles to be descriptive, keyword-rich, and within the optimal ​length for search engines.

Ensuring Indexability

  • Indexing Issues: Identified and resolved issues that prevented important pages from being ​indexed by search engines, such as noindex tags or disallowed directives in the robots.txt ​file.
  • Sitemap Submission: Created and submitted an XML sitemap to Google Search Console to ​ensure all important pages were indexed and discoverable.

Managing External URLs

  • Broken Links: Conducted a thorough audit to identify and fix broken external URLs, ensuring ​a seamless user experience and maintaining link equity.
  • Redirection Strategy: Implemented a 301 redirection strategy for outdated or moved pages ​to ensure users and search engines were directed to the correct URLs.

Image Optimization

  • Alt Tags: Added descriptive alt tags to all images to improve accessibility and SEO.
  • Image Sizes: Optimized image sizes to ensure faster page load times without compromising ​quality, enhancing user experience and site performance.

Monitoring and Continuous Improvement

  • Regular Audits: Set up a routine for regular SEO audits to identify and fix any new issues ​promptly.
  • Performance Tracking: Monitored the impact of the changes using Google Analytics and ​Google Search Console, adjusting the strategy as needed to maintain and improve site ​performance.

Results: Significant Improvements in Search Engine Performance

The comprehensive technical SEO optimization led to noticeable improvements in the website’s ​search engine visibility, user experience, and overall performance